MEET THEM WHERE THEY ARE.
Instead of pulling them out of the content they are consuming, causing them to skip or scroll…
BECOME
The content they daily consume.
HOW?
We’re glad you asked!
Vertical Avenue creates a storyline built around your business, product, service, told through 90-second episodes in the form of “reels”, designed specifically for Instagram, TikTok, and YouTube shorts.
Every episode connects into one ongoing story, developing and pulling the viewer in deeper.
You become a staple to viewers through pop culture, not just a business, product, or service.
This does so much more than grow your social accounts.
It builds a loyal fanbase and audience. And it gives them a reason to continually come back to not only your social accounts, but your online stores and websites, as well as in person to your physical locations or events.
And over time, that loyal fanbase and audience become loyal customers. Those customers come to you already invested and connected, even if they’ve never visited a physical location, event, or purchased a single product or service before.
This propels your company, business, product, or service into an attraction, into lore. People will travel just so they can say they visited, attended, or purchased directly from you. They’ll come hoping to see their favorite characters, experience that world, and be a part of it all.
You become more than just another business. You become a part of their world.
This new wave of marketing uses Immersive Vertical Entertainment to create an evergreen approach to marketing, cementing your business, company, product, or service as a brand, a personality, a world that people will interact in and with daily, as well as lables you as a banner producer of a new hit favorite show.
People don’t follow businesses.
They follow stories.
This is created specifically for social media, designed to be engaging, attention-grabbing, and something people actually want to watch in their daily scroll.
Execution is key.
Each episode will be shot with a cinematic, high-end film approach, giving it the look and feel of the content audiences are already watching on platforms like Netflix, Disney+, and Hulu, but now in a binge ready format.
MATTLOCK LONDON
CREATOR OF VERTICAL AVENUE
Mattlock has spent over a decade in storytelling, working in film, authoring books, building characters, and creating worlds that people connect to.
Along with his assembled team of professional crew and cast members, all with experience on Hollywood-produced shows, films, and content, are ready to bring that same level of quality into this format.
“I believe our teaming up will make an impact not only on your business, but on your current customers, your future customers, and fanbase as well.
And that is truly my goal - to impact as many individuals, businesses, towns, and industries all while doing something meaningful.”